DIY WORKSHOP: Design a successful Brand Identity and Marketing Strategy

Mark Knight, Music marketing & strategy consultant

Time: 15:00 – 15:30

This workshop is designed to provide independent & unsigned artists with ideas about how to promote themselves more effectively. Topics covered will include. Objective setting, brand image & identity development and management, asset creation, audience engagement and creative marketing. During the session Mark will be sharing best practice tricks and tools for effective promotion.

Mark Knight is an artist manager and music strategy consultant. He set up Right Chord Music with the aim of bringing the discipline of brand marketing to music marketing. Right Chord Music provides a range of services specifically designed to help unsigned and independent artists promote themselves in an effective way.