Pick of the week 29

Pick of the week 29


Productivity Future Vision

by Microsoft Office Labs

Microsoft Ofiice Labs have shared this concept video and it has become the most popular by far in the Alpha-ville HQs as it puts together many ideas that are currently being explored: use of augmented reality technologies, voice recognition, data visualisation, connectivity, holographic interfaces …
In their own words:
“Watch how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go.”

With this very eye-catching video, the Microsoft team have opened a number new discussions and surely attracted interest from designers that are researching how the lines between online and reality can get closer and become more effective. Most of the concepts presented in the video have already been explored by some of the most innovative designers such as the team at BERG and the works of Keiichi Matsuda (whose most recent work “Cell” was commissioned for Alpha-ville 2011) who during his final project at Bartlett School of Architecture produced 2 films that set a precedent: “Augmented (hyper)Reality: Domestic Robocop”, and “Augmented 3D City”, a 3D film that was winner of the moving image awards at Alpha-ville in 2010.

Productivity Future Vision, by Microsoft

Augmented Hyper Reality by Keiichi Matsuda


Matsuda’s films contain the essence of what Microsoft Labs have portrayed and dig further into a social aspect. The most important aspect of Keiichi’s work for us is the critic that he presents and that we would like to keep while thinking about some key questions we discussed during the Alpha-ville Symposium: What are the challenges, benefits and usage of AR in public spaces? how will these technologies limit our freedom to create, express and communicate? how will brands use these news spaces to attract new clients? How will the built environment look like in 30 years?

Keywords :
augmentedreality, AR, built environment, interactivity, connectivity

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