Hybrid platforms and Social TV: The extension of Disbelief

This presentation presents a brief outline of my Alexandra Wall’s experience in the working in the digital marketing and social media industry. Alexandra will discuss her work on television show Misfits’ Social Media campaign. She will discuss audience participation, hybrid platforms, transmedia storytelling
and alternative online, and lived realities. Encompassing theory, literature and a host of other multidisciplinary approaches Alexandra will present a broad and informative insight into her experience in one of the most digital-post-digital industries around.